Empowered with Holographic Christmas Tree setup and linked with the piano-played floor sticker to create festive ambience.
First ever Hologram Campaign in MTR Hong Kong Station – Swarovski
First Thematic AR train – Hong Kong Tourism Board
A live art gallery on board in MTR train, passengers scanned the AR codes inside the train to bring the art pieces to real life and experience the Cantonese opera makeover by face-swap using their smart devices.
Christmas 2020 X MTR Mobile
Collaborated with over 30 advertisers and created various Christmas shopping zones at different MTR stations with the connection to MTR mobile, which successfully helped advertisers activate sales.
“MTR Advertising – Innovative Festival CREATIVE CONTEST”
To rejuvenate the Innovate Festival event that started since 2009 and foster creativity, as well as providing an opportunity for students to showcase their creative ideas, talents and skills, students had to adopt the MTR advertising platform to conceive campaigns which were in line with advertisers' advertising objectives and interacted with MTR passengers through technology and executions.
360° Experiential Site at Hong Kong International Airport
Bringing “Retail-tainment” to the Hong Kong International Airport, not only enhance brand awareness but also engage with the travellers via different interactivities.